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WKBT News 8 Now/Phase 3 Digital - La Crosse

Creative Services Producer

WKBT-TV News 8 Now is looking for a Creative Services Producer.  We value creative thinkers with internal drive to continually innovate and produce high quality video and online production.  The right candidate will have the ability to shoot, edit, concept, and write commercial spots for local sales clients and station promotions and stay abreast of latest software, editing & videography techniques, and transfer knowledge to colleagues in department.

Must have experience shooting with the Sony FS7 and DSLR or similar cameras.  Solid experience and proficiency with Adobe Premiere, After Effects, Photoshop and Motion graphic design is needed.  Candidates must have a sense of urgency, outstanding customer service skills and the ability to do great work under tight deadlines.

Essential skills needed:

  • Solid expertise with video cameras including broadcast quality and digital SLR

  • Experience with Sony and Canon camera systems a plus

  • Proficiency working with the Adobe Creative Cloud, primarily Premiere, After Effects, Audition and Photoshop

  • In-studio and on-location lighting and audio proficiency

  • Strong graphic and motion design talent

  • Experience piloting drones and/or Part 107 Certification preferred but not required


A valid driver’s license and clean driving record is required.  No phone calls please. 

Morgan Murphy Media is proud to be an equal opportunity employer. We celebrate and support diversity and are committed to creating an inclusive environment for our employees and our communities.

Apply Now

Marketing Consultant

Morgan Murphy Media (WKBT-TV,, Phase 3 Digital and MyNetwork-TV) is in search for a motivated, results driven, Sales Consultant who will work with business owners and community leaders selling strategic multi-media advertising plans to build local businesses’ success.

What your career entails:

  • Community outreach to business owners and business leaders

  • Developing strategic TV and digital advertising campaigns

  • Creating results for business by managing accounts’ creative and through client’s campaign expectations

  • Generate revenue for the station by hitting monthly sales goals

  • Develop new business for the station with effective targeted campaigns

  • Establish trusting relationships with clients by meeting all commitments with adequate preparation, delivery, and follow-through

  • Continue to grow your book of business while maintaining and growing client’s advertising spend year after year

  • Build and enhance sales skills, to include effective storytelling, prospecting and relationship-building, negotiation, closing

The ideal candidate will have the following skills:

  • Highly motivated with a passion for sales and a positive mindset

  • Driven by practical results, opportunities to learn, and opportunities to assist others with intention

  • Effective relationship building, customer service, communication, and negotiation skills

  • Media sales experience preferred and an excellent understanding of TV and media plans, advertising marketplace, and key competition

  • Ability to quickly recover from adversity

  • Reliable transportation, valid driver’s license, and a satisfactory driving record


Morgan Murphy Media is an employee-focused company that offers autonomy, flexibility, income growth, upward mobility, and work-life balance. We provide a rewarding and creative career with competitive wages, a comprehensive media and digital sales training program to enable success, full benefits including health, dental, gym membership discounts and more.


Morgan Murphy Media is proud to be an equal opportunity employer. We celebrate and support diversity and are committed to creating an inclusive environment for our employees and our communities.

Apply Now

J365 Producer

Morgan Murphy Media is looking for recent journalism school graduates for Producer openings in our newly developed J365 program. This is an intensive developmental program designed to provide the essential learning blocks for a successful career in journalism. Winning candidates will follow a monthly curriculum of training modules geared towards producer and individual career development. This is a first job experience, unlike found in other newsrooms. On top of top-notch training, participants will receive student loan payback bonuses, fast-tracked mobility within MMM, and the comfort and safety of working for a family company.

What You’ll Learn:

  • Newscast showcasing

  • Winning the first 50 seconds 

  • Newsroom leadership

  • Digital producing

  • How to work the different dayparts, including AM, dayside, and nightside

  • Understanding your audience

  • Mentorship from across MMM

  • Personal development such as goal setting, conflict resolution, and strengths assessment

Where You’ll Work:

You’ll be part of WKBT, a CBS affiliate station in La Crosse, WI, DMA #129. WKBT serves western Wisconsin, southeastern Minnesota, and northeast Iowa. In addition, to live television broadcasts, we do continuous news updates on our award-winning website,, and our news and weather mobile apps. On top of all that, you’d live in a vibrant college community with a small-town feel, great local restaurants, and shopping, plenty of outdoor space to explore, and beautiful 4-season weather.

What You’ll Earn:

  • A competitive annual salary including full benefits Medical, dental, vision, prescription, life, and long-term disability insurance, EAP, flexible spending account, 401(k), paid time off (vacation, sick, personal, holidays)

  • Student loan payback bonuses up to $15,750 over three (3) years.


We’re a dynamic and progressive family-owned business that values our employees, culture, and community. Joining this program will not only help you implement the skills learned in college and internship programs, but it will also prepare you for the future stages of your career now.


Morgan Murphy Media is proud to be an equal opportunity employer. We celebrate and support diversity and are committed to creating an inclusive environment for our employees and our communities.

Apply Now

WKBT Morning Anchor

WKBT is an award-winning television and news organization in La Crosse, Wisconsin covering counties in three states. If you are an outdoor enthusiast, you can consider what’s known as the coulee region a paradise with a splendor of natural resources. WKBT and Morgan Murphy Media are great companies to help to grow your career professionally and personally.

WKBT is looking for a journalist with a proven track record of leadership and community involvement to anchor the coulee region’s fastest growing morning newscast. Our dream candidate is an energetic morning person who can deliver everything from hard news to features with clarity and context, thrives when working with a team, and shows strong editorial judgment. We are a newsroom that values creativity, hard work, and enterprise storytelling. We need an anchor who will be involved in the day-to-day operations of the newsroom, be a mentor to staff members, and regularly produce content for all our newscasts.

What you’ll do:

  • Present news stories and other content for all platforms that is clear, engaging and meaningful

  • Develop sources and stories within the community

  • Engage with viewers in the community and over social media

  • Assist in writing, copy editing, researching, and coordinating news stories

  • Work with producers and reporters to grow their skills

  • Regularly create original content, develop story ideas and sources, and help generate compelling and understandable newscasts 

  • Report from the field as assigned

  • Participate in promotional activities including public appearances

What you’ll bring:

  • At least 2 to 4 years of anchoring and reporting experience

  • Bachelor’s degree in broadcast journalism or related field

  • Smooth and effective delivery of content for live broadcast

  • Strong, demonstrated news judgment

  • Excellent writing and copy-editing skills

  • Proficiency in story creation and newscast production

  • Understanding of digital/new media platforms and strategy

  • Ability to meet deadlines, prioritize assignments and handle multiple tasks simultaneously

  • Eye for shaping solutions

  • Familiarity with iNews, AVID video editing software preferred, but not required

Morgan Murphy Media is a dynamic and progressive family-owned business since 1890 that values our employees, culture, and community. Headquartered in Madison, Wisconsin, it operates television and radio stations, a print magazine, websites, apps, and a digital marketing agency across its seven locations.

Morgan Murphy Media is proud to be an equal opportunity employer. We celebrate and support diversity and are committed to creating an inclusive environment for our employees and our communities.

Apply Now

Multi-Media Journalist / Fill-In News Anchor

WKBT News 8 Now is looking for a reporter who is motivated to take the next step in their career. You are a strong, engaged, and animated communicator who wants to cover the stories that matter to the Coulee Region through strong storytelling and from the anchor desk.

Here’s what our ideal candidate needs to know:

  • This is the type of market where you can collaborate with other news professionals, advance your career, and make an immediate contribution.

  • We will provide you with the opportunity to be an excellent storyteller; great at live shots and dedicated to digital.

  • You may be tapped to anchor other shows as needed, not just on holidays.

  • We provide regular, constructive feedback from an experienced team and an outside storytelling coach.

  • You’ll need a passion to look beyond an event or press release to provide context to the stories you’re assigned.

  • Catering to your strengths, you may work as a morning or dayside MMJ.

  • You will have the opportunity to work with a photographer on a regular basis and will not do your own live shots.

  • We love innovation when it comes to workflow, content, and training, and we want to hear your ideas.


  • 2-4 years of reporting experience/live reporting, preferred.

  • Bachelor’s degree in Journalism or related field.

  • Strong verbal and written communication skills including excellent news writing and visual storytelling.

  • Familiarity with digital video cameras, non-linear editing, and social media platforms.

  • Proficient at posting content to various websites and social media platforms.

  • Willingness to work evenings, weekends and holidays if needed.

  • Ability to lift 30 lbs. of gear and to sit, walk or stand for long periods of time.

  • Valid Driver’s License and good driving record.


Morgan Murphy Media is proud to be an equal opportunity employer. We celebrate and support diversity and are committed to creating an inclusive environment for our employees and our communities.

Apply Now

La Crosse Community Foundation is currently hiring for two positions:


Grants and Scholarships Manager

We are currently hiring for this full-time position that will report to the chief operating officer and works closely with other staff and the Grants Committee to effectively implement the Foundation’s quarterly competitive grantmaking. This position also works closely with local high school personnel to facilitate the award selection process for our annual scholarship program, and student recipients to claim awards. Other duties include looking for opportunities to increase the foundation’s understanding and awareness of local nonprofit needs to support, enhance, and facilitate the programs offered through the foundation’s online nonprofit resource center



Affiliate Administrator


This .5 FTE position reports to the Chief Operating Officer (COO). The affiliate administrator manages the accounting, fund administration, and cash flows of the Foundation’s affiliate partner(s), primarily La Crosse Neighborhoods Inc (LCNI). This position is responsible for supporting and communicating with affiliate partners and their related project leaders. Projects include various fiscally sponsored community efforts, events, and other charitable groups.



Contact Chief Operating Officer, Erin Belby:
(608) 782-3223 ex. 24

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